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This video game features reactive split screen videos and intense battle royale sequences.

Clive has 9 different personas in his head, battling each other in an existential reality game show, it’s more than a bit weird. Clive says he’s looking after them, but he’s rather cruel, quite the sadist.

starring Neil Bell

(Star Wars: Andor, Dune, Dead Man’s Shoes)

music by sanodg

(Drakengard, Tekken, Ridge Racer)

You might only remember an existential reality game show featuring the multiple personalities of just one man…

Maybe you’ll remember that the 9 personas in Clive’s head, know nothing of the real Clive. They exist in a game show called the Mirror, a looping reality that goes on forever and ever in Clive’s head. The longer they stay, the more painful it gets.

You can help them one at a time to win in the Mirror and escape. But you must beat Clive with your head and your heart.

Win or lose – it’s a labyrinthian story of multiplicitious proportions, in HD black and white interactive video cards (a tiny bit like Top Trumps)…


This game is not for everyone:

It’s like that quote from Borges: “I saw all the mirrors on earth and none of them reflected me…”

Tim – June 22

Half the participants disliked the Ghost and found him ‘creepy.’

From User Testing – November 22

The interactions were the best bit - especially the wipe!

Z – January 23

I had an anxiety attack once. If I’d looked in the Mirror at that time, that would have been like playing this game.

Lee – May 23

Five of the six participants became quite stressed at the repetitiveness loop and two thought they had broken the phone at this point.

From User Testing – November 22

I have no idea who these people are or why I should care.

Anonymous – January 23

It's an avantgarde art film and game where you choose which character you would interact with, but all the characters are played by the same actor.

Anonymous – January 23

What is happening behind the scenes

First Look inside the storyworld of Clive!

Live by the Spin

- a digital decision maker app -

This revolutionary app is the answer to decision fatigue, having been scientifically “engineered” to increase procrastination, decrease productivity, and provide an unfathomable sense of relief as it entirely lifts the burden of decision-making off your weary shoulders.

You bring the big life question, the app gives you a decision and Clive’s 9 personas let you know what they think… it’s fun, honest!

Install from the appstores:

99 Humans 1 Machine